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One Simple Tweak Can Make Referral Programs More Effective
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. Have you ever...
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How Do Nutritional Warning Labels Affect Prices?
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. Across the...
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Limited-Time Offers Are a Marketing Mainstay—But Online Consumers Aren’t...
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. In the...
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A Triadic Dance: When B2B Buying Groups Shape Buyer–Supplier Relationships
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. Buying groups...
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How Debunking Consumers’ Misbeliefs Shapes Their Spending
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. Misinformation...
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Ad Nauseam: Highly Effective Ads Can Backfire for Consumers Who Opt-In to Ad...
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. Digital...
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A Better Way to Provide Precommitment Offers: First “Now,” Then “Later”
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. Consumers make...
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Predicting the Unpredictable: How Sales Managers Can Get Better ROI from...
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. As the...
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How Fast-Fashion Copycats Hurt—and Help—High-End Fashion Brands
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. The global...
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Transforming the Dining Experience: How E-Scooters Boost Restaurant Spending
Journal of Marketing Research Scholarly Insights are produced in partnership with the AMA Doctoral Students SIG – a shared interest network for Marketing PhD students across the world. E-scooters...
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